I’ve struggled with “defining myself“. I’ve always been a math teacher who taught kids and sometimes used technology. I finally settled on learner because I am that as well. However, I do have a specialty. As a matter of fact, I pride myself on being able to support math instruction with technology beyond the graphing calculator. I am also great at working with teachers new to technology, in any subject area…It has been “my thing”…so I thought.
The problem is that most people do not even realize that I do this because I am often categorized as a “SMARTboard expert” only because that is what I’ve shared the most. I loved the convenience of my smartboard. Notebook 11 is awesome but that is not my greatest strength. I actually dislike when people refer to me as a “smartboard” expert. It’s a tool. I am more than that.
The lack of connecting me to my brand is because I haven’t done a great job of laying it out. I haven’t written much about it. I’ve barely shared within my brand at all. Not doing that is really equivalent to Taco Bell doing commercials for burgers or McDonalds only focusing on its free wifi.
Partial or wrong branding is what happens when you don’t define yourself…your story…what makes you unique!
I thought that the career change into being an instructional media specialist/tech integration specialist meant that I needed to leave math entirely. I thought that I needed to focus on everything else. I was wrong. Heck, I’ve been wrong for a while because I never established who I am and what I bring to the table in its full capacity.
So, today…I stand corrected.
I will write my story…my brand.
I AM an instructional technology specialist with a focus on secondary math. I have a growing toolbox of tools and none of them define me. I do that through what I share and where I share it.
As I embark upon this journey of being the CEO of ME, I welcome you to join me. You can download the full iTunesU course HERE. It is amazing.
The lesson here is this…
Knowing who you are and what you bring to the table is empowering. It is not a bad thing but recommended as you embark upon the journey that is your life. What mark will you leave on this world? Time to define it NOW.